The Power of Amazon The Drum and The Sun have joined forces to open a pub, near the Advertising Week, and we would love to invite you along to our very first panel session.
It will mark the launch of The Drum’s latest magazine which is dedicated to the amazing phenomenon which is Amazon. Members to The Drum+ have priority for this event and you can apply for a ticket by completing the form below.
The Drum Network: Revamping the charity sector Join us as agency experts explore the Oxfam scandal and explain how marketing should be used to rectify the charity.
From short-term guilt trips to effective marketing, the panel will cover why charities haven’t evolved with other industries and how to bring them to life for the modern generation. Can the charity sector can be salvaged before it is too late?
Come and have pies, mash & chips with us as you learn about the implications of the upcoming data legislation. Less than 10 weeks to GDPR — are we in for a marketing world that is full of change, full of disruption, and full of the unexpected?
An exploration of World Cup 2018: The Russia situation panel The Drum explore how brands can activate during the World Cup 2018 - Russia in both an official and unofficial capacity. With Russia also being a rather volatile market to operate in, there will be plenty to be wary of, and opportunities to grasp.
Speakers include: John Parker, Board Director, Head of Sport, M&C Saatchi S&E, Joanne Warnes, COO of Cake (Havas Sport & Entertainment), Joel Seymour Hyde Head of UK Octagon.
#JusticeForKevin - The Role of Regulation Since the turn of the year the Advertising Standards Authority (ASA) has hit Aldi's Kevin the Carrot and Poundland's mischievous elf doll with retrospective ad bans.
Our panel will debate the ins and outs of the cases and their wider implications, putting Kevin back in the dock in the process. Judge John, will oversee the proceedings and make his final ruling, live, for our audience's entertainment.
Tuesday 20th March | 12pm - 2pm The Sun's Editors Lunch A lunchtime session hosted at The Drum and Sun Arms featuring senior editorial from The Sun discussing the role of an iconic newsbrand in 2018. The team charged with growing the paper have the responsibility for maintaining a British icon whilst also keeping it relevant in a rapidly changing publishing landscape. Join the title’s editors for lunch to hear the story of how The Sun keeps on rising. A series of talks will be presented in between each course of lunch. (By invitation only)
Tuesday 20th March | 3pm - 5pm
Poke Lecture Happy Hour POKE Brilliant Lectures is a fun, informal and inspiring annual event that proudly presents a series of inspiring stories during Advertising Week Europe. The event is hosted by, CEO of Publicis London and POKE, Nick Farnhill. The event was originally created to fuel the imagination of students from the Huddersfield School of Art, Design and Architecture – but is now designed to inspire the audience of AWE.
What does good mobile content look like in 2018? Join us to discuss 'What does good mobile content look like in 2018?' with Snapchat.
Our panel will be exploring the serious side of Snap and how we tackle tougher subjects, like Brexit and the election coverage. Buffet lunch on arrival will be followed by a panel discussion of guest speakers to kick off the chat.
The Sun x Mindshare - Planning for Agility Mindshare and The Sun will be looking at how news and current affairs affects creative campaigns.
The panel will focus on ‘Planning for Agility’ – and its role in media planning for clients. Paying special attention to building in news-buzz to creative planning when building a fresh media campaigns, the panel will give some top tips on how to react to news as it happens. Register here
Wednesday 21st March| 5pm - 6pm
Political Ad Debate In the UK political Advertising is governed by no one. While Kellogg’s, Unilever, Tesco and every other brand promise is watched over carefully, the promises of those who Govern Britain can be advertised without care to a public.
This debate will see two sides argue for and against the motion - Political advertising in Britain should be regulated - featuring a number of political and Advertising professionals.
Sign up below to receive an invite to join the audience, who will be asked to cast the deciding vote on which team wins. Register here
Thursday 22nd March | 10am - 11am
The Sun Emotions panel discussion
Join Mark Field, Director of Bridge Studios, News UK, Movember, Bountiful Cow and Prof. Paul Dolan from LSE at The Drum and The Sun Arms for a discussion of how brands can capture the power of emotions using creative campaigns and targeting to build true emotional connection.
Iotec follow up on their recent report, Ethical Adtech: Bringing Transparency And Accountability to Digital Marketing, to invite audiences to enjoy some pub lunch and share their ideas on bringing transparency and accountability to digital marketing. Join us for a hearty discussion on whether the media industry has fallen out of love with digital marketing and even meatier chats with pies, pints and people from a range of brands and agencies.
The Debrief - Everything you need to know about SXSW Join our Thursday afternoon panel discussion with Karmarama to find out all the happenings at SXSW this year.
A run-down on how tech can connect generations, off-the-beaten track events and the main findings from the interactive talks this year. Grab a pint and a packet of crisps, and let’s discuss what’s happening in the global creative scene.